Use Digital Insights To Drive Decision-Making

Organizations want holistic solutions for analyzing customer behaviors on their digital properties. Forrester’s 2025 data shows that digital leaders prefer to acquire digital intelligence technologies from one vendor, either as a single solution or assembled from packaged modules.

How Emerging Technologies Will Transform Digital Experiences Over The Next Decade

For even more insights about this topic, check out the interactive online session featuring our experts and your peers: Predictions 2026: Digital Commerce webinar Visit the Predictions research hub to learn more. Untenable Operational Costs Push Digital Commerce Into Generative Waters 2026 will be the year that genAI goes mainstream in digital commerce — for better and worse. GenAI has forever changed commerce and the tech behind it, but this is just the start of the new normal.

Use The Digital Connections Tracker To Gauge The Number Of Building Blocks To help DX leaders address this challenge, we created the Digital Connections Tracker. It enables DX leaders to: 1) gauge how many devices, channels, and platforms their users connect through; and 2) build a stronger business case for investment by grounding decisions in evidence rather than assumptions. Explore our Digital Connections Tracker reports for the regions where you operate to learn from each dataset.

Geopolitical Tensions Put Digital Sovereignty Center Stage Even a year ago, digital sovereignty discussions primarily focused on data privacy and data protection. Increasing geopolitical volatility, tariff announcements, and possible retaliatory measures against big tech companies have cast a new light on digital sovereignty, revealing it to be protection against digital chaos.

Design Your Maturity-Driven Roadmap For Digital Intelligence Keeping pace with fast-changing digital expectations requires organizations to steadily improve how they measure digital performance, enhance experiences, and use insights to drive business and customer outcomes.

The same principle applies to digital products and services today: To be effective, they must be delivered through the right interaction mode that best fits customer preferences for the type of task they wish to perform. Use The Digital Moments Map To Align Your DX With Customer Tasks The Digital Moments Map helps DX professionals answer questions like, “What percentage of people in a given region prefer voice for control-oriented tasks, like adjusting a smart thermostat?”

How Emerging Technologies Will Transform Digital Banking Experiences Over The Next Decade

Figure 2 Many Digital Teams Currently Use Digital Analytics Technologies A bar chart showing which technologies 689 digital business strategy decision-makers say their digital team is currently using.