You can use an agile content management system (CMS) to engage customers with both headless and traditional experiences, support the upstream creative process, and build the foundation for personalization at scale. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, geography, and vertical market focus. B2C marketing professionals should use this report to understand the value they can expect from an agile CMS provider and to select one based on their needs.

Digital asset management (DAM) technology is not new, but there’s been a resurgence of interest because of the content demands that all organizations face. In our recent evaluation — The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 — we looked at the top 14 vendors in the space and surveyed 39 of their […]

Digital asset management (DAM) technology should be a core part of every enterprise’s content and digital experience initiative. DAM reduces content creation costs, increases operational efficiency, and improves rights management and compliance. This report outlines the current state of digital asset management based on 39 customer references we surveyed for “The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022.”

Align your enterprise with your customer and provide a seamless, more intuitive experience.

Omnichannel customer engagement challenges brands because of the complex landscape of devices, platforms, and channels. To deliver a great customer experience, you need an ecosystem that aligns your enterprise with your customer. We call this ecosystem an experience architecture (XA). XA reduces friction across the end-to-end customer lifecycle, enables internal operations to establish a forward-looking view of the customer, and takes an outside-in approach to elevating customer experiences with customer-centric business practices, partners, adaptable platforms, and connected employees.

Don’t let DAM fool you. Despite being around for a few decades and being the lesser-known cousin of digital experience platforms (DXPs) and content management systems, digital asset management (DAM) is cornerstone technology to deliver personalization at scale. If you’re not using DAM today, you’re already in the minority, but it’s not too late. In […]

In our 27-criterion evaluation of digital asset management (DAM) for customer experience (CX) providers, we identified the 14 most significant ones — Adobe, Aprimo, Brandfolder, Bynder, Canto, CELUM, censhare, Digizuite, Hyland, MediaBeacon, OpenText, Sitecore, Tenovos, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital professionals select the right one for their needs.

In the midst of tech consolidation, brands must think strategically about their CMS Portfolio. Some smart brands are realizing that a multi-CMS strategy can actually improve agility, flexibility, and speed to market.

While marketing and technology leaders look to rationalize their tech portfolios, there are strategic reasons why smart brands are turning to multiple content management systems (CMSes) to better service their customers and clients. Business teams adopt a multi-CMS approach for agility, speed, flexibility, and specific authoring capabilities that a flagship CMS might not provide. In this report, learn how global organizations have made the business case and optimized for a multi-CMS strategy that speeds time-to-market and improves differentiation.

Future fit organizations set up a dedicated team to research, communicate, prove, and integrate emerging technologies crucial to the success of their business. This report outlines a job description and competencies for the vice president of emerging technology responsible for driving emerging-technology-led innovation for your organization.