New: Future Leaders
Welcome The Future
Future Leaders is a new program designed to provide young professionals with unique exposure to Forrester frameworks, networking opportunities, and specialized content geared towards making an impact early in one’s career.
The program is targeted at young professionals, nominated by senior sponsors in their organizations, attending B2B Forum EMEA 2026. It includes a specialized Forrester Future Leaders session with content catered towards young professionals and the opportunity to attend track sessions, workshops, and keynotes. Forrester will also arrange specialized networking opportunities for the Forrester Future Leaders cohort throughout the event.
Nominations are now open!
My team members earlier in their careers thrive on the learning, networking, and energy of exposure to like-minded professionals. B2B Summit was an opportunity for them to become even more adept at strategic thinking and the most-up-to date tactical approaches.
— Kevin Lau
VP of Customer Engagement, Freshworks
Executive Leadership Exchange
For Qualified Executives Only
The Executive Leadership Exchange (ELE) is a qualification-only programme. It is designed to deliver a premium experience for C-level marketing, sales, customer, and product executives. The programme will expand on the Forrester thought leadership presented at the conference and create a private senior executive network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.
This program is offered by invitation/application only. Invitations will be extended closer to the event date. Please contact events@forrester.com with any questions.
Private Executive Sessions
Attend private sessions featuring sneak peeks of sessions and exclusive Q&As
Priority Analyst 1-On-1 Booking
Receive priority booking for 1-on-1 networking and guidance meetings with our best-in-class analysts and experts.
Exclusive Analyst Networking Sessions And Receptions
Identify challenges and solve problems in small group collaborations with Forrester experts and enjoy premium reception and dining experiences with peers.
Certification
B2B Summit Certification Programme: Activating The Modern GTM
In this year’s program, “Activating The Modern GTM”, participants will explore how to turn the urgency of GTM singularity into action by adapting modern GTM strategies. Participants will learn the importance of aligning GTM functions, modernise revenue processes, operationalise brand and demand, and use AI, data, and insights to drive growth.
Participants will leave with a clear understanding of how to design, activate, and govern a modern GTM engine—one built for buyer-controlled journeys, AI-powered workflows, and measurable impact across the full revenue lifecycle – whether you are in demand or brand marketing, customer success, sales, portfolio marketing or product marketing roles.
Additional details coming soon!
Forrester Women's Leadership Program
Open to all
The Forrester Women’s Leadership Program focuses on building community and advancing women in the organization by breaking down barriers and overcoming challenges. Learn advancement strategies and engage in conversations about developing meaningful relationships with women across B2B marketing, sales, customer, and product. All are welcome to join!
The Forrester Women’s Leadership Program will:
- Build Community
- Inspire Change
- Foster Allyship and Individual Empowerment
- Facilitate Meaningful Connections