B2B Summit

B2B Marketing & Sales

October 7 – 9, 2024  |  London & Digital


Align. Reinvent. Win.

​Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year.​

Economic uncertainty and generative AI have unsettled the foundations of many businesses. Adding to that, we have reached an inflection point where Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers — not just in numbers but also in influence. These new buyers have different expectations and lack trust in marketing and sales interactions. This disruption guarantees that firms that remain tethered to traditional approaches will fail. To succeed in 2024 and beyond, B2B professionals must overcome constraints to reinvent their strategy, technology, and operations to seize the possibilities and not just weather these profound changes.​

The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on — and win in this new era. Join us at B2B Summit EMEA to:

  • Get the latest insights on the evolving customer and buyer to orchestrate unique experiences.​
  • Learn new strategies for functional alignment centered on creating customer value and growth.​
  • Discover tangible ways that data, technology, and AI can help you compete. ​
  • Understand how to evolve your go-to-market approaches and revenue processes.

Reserve your place today!



  • Client

    £2,395 GBP

    €2692 EURO
  • Non-Client

    £2,695 GBP

    €2995 EURO
  • Government/Non-profit

    £1,895 GBP

    €2195 EURO

    Use Voucher Code EMEAGOVNPRATE24 to receive the discounted rate. Eligibility for registrations received using voucher code will be verified and proof may be required. Group rates do not apply.

Team Discounts

Receive 3 tickets for the price of 2 in one transaction. No code required, add 3 tickets to your cart. Additional discount voucher codes do not apply.

  • 3 Clients

    £4,791 GBP

    €5391 EURO
  • 3 Non-Clients

    £5,391 GBP

    €5991 EURO

Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices.

B2B Summit EMEA · October 7 – 9, 2024 · London & Digital

Have a question about an upcoming Forrester event? Contact us at events@forrester.com.