B2B Summit
EMEA

October 11 – 12, 2022  |  London & Digital Experience

1-On-1 Analyst Meetings Coverage

Amy Hawthorne
Principal Analyst
Demand and Account-Based Marketing, Buying Groups , Demand Waterfall Adoption, Demand Waterfall Operationalization, Demand Waterfall optimization, Benchmarks and Diagnostics, Profile Data Management, Scoring and Routing, Service-level Agreements (Demand Waterfall), Teleservices Design and Execution, Conversational Interactions. 

Anthony McPartlin
Principal Analyst
Sales Operations Strategies, Sales Compensation Design and Management, Sales Operations Roles, Responsibilities and Structure, Sales Planning, Sales Process Design and Management, Sales Measurement, Reporting and Analysis, Sales Technology, Quota and Compensation Plan, Sales Operations, Emerging Growth Sales Forecasting, Operationalizing B2B Revenue Engine Measurement, Aligning Measurement Across The Revenue Engine (Revenue Operations).

Beth Caplow
VP, Principal Analyst
Portfolio Marketing , Market Sizing , Market Opportunity Assessment, Market Trends, Market Segmentation , Market Adjacencies, Buyer Audience Expansion, Mapping Offerings to Buyer Needs, Audience Framework, Creating Market Requirements, Branding & Naming, Portfolio Architecture, Cross-sell and Upsell Strategies, Competitive Strategies, Creating a Go-To-Market Architecture.

Brett Kahnke
Principal Analyst
Marketing Operations Strategies, Introduction to B2B measurement, Dashboard Planning & Auditing, Driving Measurement Adoption, Measuring Marketing Contribution & Influence, Metrics Spectrum, Operationalizing Measurement, Role of Advanced Analytics in Marketing Measurement, Tactic Attribution, Return on Marketing Investment (ROI, ROMI), Demand Waterfall Measurement, Reporting and Dashboards.

Christina Schmitt
Principal Analyst
Marketing Executive Services, Marketing Strategy Development, Digital Transformation, Defining the Full Value of Marketing, Effectively Communicating Marketing Impact, Marketing Organizational Design & Development, Designing and Optimizing the Marketing Organization Structure, Marketing Competencies: Knowledge, Skills, Processes, Tools, Marketing Planning and Investment.

Conrad Mills
Principal Analyst
Demand and Account-Based Marketing, Digital Content Strategy, Event Planning & Management, In-person and Virtual Event Planning at Emerging Companies, Event Measurement, Revenue Engine Optimization, Buying groups , Demand Waterfall optimization, Benchmarks & Diagnostics, Demand Waterfall Adoption, Scoring & Routing, Service-level Agreements (Demand Waterfall), Marketing Approach.

Craig Moore
VP, Principal Analyst
Marketing Executive Services, Chief Sales Officer Strategies, Marketing Executive Services , Marketing Operations, Revenue Engine Planning Tool, Revenue Engine Planning Tool, Aligning Marketing Strategy With Marketing Planning, Establishing Marketing Investment Priorities, Implications of Changing go-to-market Strategies, Defining the Full Value of Marketing, Aligning Marketing Measurement to the Business Goals. 

David Parry
Principal Analyst
Marketing Strategy and Transformation, Growth Strategies: New Markets, New Buyers, New Offers, Productivity, M&A, Marketing Strategy Development, Establishing Marketing Investment Priorities, Communicating Marketing’s Value, Defining the Full Value of Marketing, Effectively Communicating Marketing Impact, Marketing Organizational Design and Development.

Ian Bruce
VP, Principal Analyst
Marketing Executive Services, Brand Architecture & Strategy, Brand Measurement, Brand Development & Rebranding, Brand Campaigns & Reputation Programs, Brand Governance & Enablement, M&A Brand and Communications, Corporate Advertising & Sponsorships, Corporate Message Development, Thought Leadership Strategy, Corporate Communications. 

Lisa Gately
Principal Analyst
Content Strategy and Operations, Customer Engagement, Marketing Executive Services , Marketing Operations, Portfolio Marketing , Sales Process Design and Management, Content Audit & Inventory, Content Performance Measurement, Content Strategy, Content Calendaring, Content Creation Best Practices, Content Curation, Content Management, Content Process Design & Optimization.

Maria Chien
VP, Research Director
Channel Marketing Strategies, Channel Marketing Strategy, Partner Experience, Route-to-market Strategy, Channel Marketing Investment, Channel Marketing Plan, Channel Operating Model, Account-Based Marketing in the Channel, Buyer Insights for Partners, Channel Campaign Readiness, Channel Demand Planning, Channel Demand Waterfall, Channel Lead Management.

Meta Karagianni
VP, Research Director
Marketing Executive Services , Aligning Marketing Strategy With Marketing Planning, Growth Strategies: New Markets, New Buyers, New Offers, Productivity, M&A, Marketing Strategy Development, Cross-Functional Alignment & Accountability, Leading Marketing Transformations & Managing Change, Digital Transformation, Implications of Changing go-to-market Strategies. 

Mike Pregler
VP, Research Director
Sales Executive Strategies, Chief Sales Officer Strategies, Emerging Growth Sales, Board of Directors Relationship, CSO & the C-suite Relationship, CSO Role in Corporate Strategic Planning, Defining Target Buyer Audiences, Influencing go-to-market Strategy, Influencing Product Roadmap, Reverse Demand Waterfall® Calculations, Sales and Marketing Alignment, Sales Operating Model Decisions.

Nick Buck
VP, Principal Analyst
Marketing Executive Services

Nicky Briggs
VP, Principal Analyst
Demand and Account-based marketing (ABM), ABM Strategy, Account Selection, ABM Planning, ABM Content, ABM Measurement, ABM Technology, ABM Team Design, Sales and Marketing alignment, Demand and ABM Convergence.

Paul Ferron
Principal Analyst
Portfolio Marketing, Market Sizing , Market Opportunity Assessment, Market Trends, Market Segmentation , Market Adjacencies, Buyer Audience Expansion, Mapping Offerings to Buyer Needs, Audience Framework, Product-to-solution Transformation, Creating Market Requirements, Branding & Naming, Portfolio Architecture, Competitive Strategies, Creating A go-to-market Architecture. 

Peter Ostrow
VP, Research Director
Sales Enablement Strategies, Emerging Growth Sales, Sales Enablement , Onboard Sellers, Sales Enablement, First Line Sales Manager Development, Seller Ongoing Development and Retention, Content Governance, Content Measurement, Playbooks & Guided Selling, Sales Asset Management Technology, Sales Content Audit & Tagging, Sales Content Requirements, Sales Content Ownership, Sales Asset Management Process Governance.

Phyllis Davidson
VP, Principal Analyst
Content Strategy and Operations, Customer Engagement, Demand and Account-Based Marketing, Portfolio Marketing , Marketing Executive Services , Marketing Operations, Content Strategy, Digital Content Strategy, Web Conversion Optimization, Content Calendaring, Content Creation Best Practices, Content Lifecycle Technologies, Content Marketing, Content Measurement, Content Strategy, Metadata & Taxonomy. 

Seth Marrs
Principal Analyst
Sales Operations Strategies, Sales Compensation Design and Management, Sales Operations Roles, Responsibilities & Structure, Sales Planning, Sales Process Design & Management, Sales Measurement, Reporting & Analysis, Sales Technology, Quota & Compensation Plan, Sales Compensation Administration, Sales Compensation Governance, Sales Compensation Health Assessment, Sales Compensation Deployment. 

Simon Daniels
Principal Analyst
B2B Marketing Operations, Revenue Waterfall, Campaign Planning, CDPs and Intent data.

B2B Summit EMEA · October 11 – 12, 2022 · London & Digital Experience

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