The Customer-Obsessed Enterprise Award recognises companies that drive business success by putting customers at the center of their leadership, strategy, and operations.
The 2025 Customer-Obsessed Enterprise Award
Customer-Obsessed Enterprise Award
This award recognizes the organisation that exemplifies customer obsession by putting the customer at the center of its leadership, strategy, and operations to achieve wins for customers, employees, and the business. Customer-obsessed businesses grow revenue, profitability, customer retention, and employee engagement at more than twice the rate of other companies.
Submissions are closed.
All organisations across industries that are headquartered in EMEA (of 1,000+ employees) are welcome to apply.
The 2025 Customer-Obsessed Enterprise Award Winners
Brenntag
Brenntag, a global leader in chemicals and ingredients distribution, has been selected for embedding customer obsession into its B2B operations spanning 72 countries. The firm earned the award for operationalising customer obsession through key companywide initiatives, including a CX ambassador programme that has trained more than 500 employees to champion customer experience excellence and its CX war room task force that is set up to address systemic customer pain points through cross-functional collaboration.
e&
e&, a leading telecommunications company, has been selected for its customer-centric transformation across its technology business. The company embarked on a rigorous three-year transformation to align its corporate strategy with its customers’ journeys. The firm’s commitment to listen to customers proactively and act on their feedback to deliver enhanced experiences across every touchpoint has been translated into measurable business results.
FAQ
No, all organisations across industries that are headquartered in EMEA (of 1,000+ employees) are welcome to apply.
Vendors and Agencies are not eligible for this award but are welcome to nominate their clients, with their client’s written permission.
Shortlisted nominees are selected on the qualitative and quantitative depth of their nominations.
A judging panel of Forrester experts will shortlist enterprises and then interview them, if necessary, to carefully select award recipients.
A proprietary, quantitative, and qualitative scoring methodology will be applied to all applications.
No. All responses are treated as strictly confidential. If we wish to use anything from our conversation in published research, we will ask for your explicit permission.
14 April 2025 at 5 PM BST
Winners will be notified in mid-May 2025.
Senior executives from the Winning Enterprise will be interviewed on stage during a keynote session at this year’s event. Winners and Finalists may be featured in Forrester reports, videos, social media posts, and other marketing channels.
Yes, the keynote session with the winning organisation will be recorded and accessible via the digital platform.
Forrester will cover a one-night hotel stay and provide complimentary access to the event for up to two representatives from the winning company.
Organisations that apply should be willing to have two senior executives participate in a discussion of their company’s customer obsession on stage at Forrester’s CX Summit EMEA 2025 event.
Forrester Awards
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