Virtual Journey Mapping FAQ

July 2nd, 2020

Joana de Quintanilha VP, Principal Analyst

With contributor:

Summary

With customers turning to digital touchpoints to help them through pandemic lockdown and teams stuck working remotely, virtual journey mapping brings the best of customer journey mapping off the wall and into the digital space. Running a virtual journey mapping workshop is different. Don’t just mimic your typical face-to-face journey mapping workshop agenda. Instead, break it down; ask yourself what exercises you absolutely need to do in real time and which ones you can conduct asynchronously before and after the workshop. Virtual journey mapping is new for most firms, so we’ve pulled together five frequently asked questions to help you get started.

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