Trends Report

American Consumers Want More Environmental Protection — Companies Should Make It Happen

July 23rd, 2020
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
Salvatore Schiano, null
Salvatore Schiano
With contributor:
Amy DeMartine

Summary

The US government relaxed the enforcement of environmental protection laws for regulated entities in response to new workplace restrictions stemming from COVID-19. However, changing consumer sentiment and market dynamics means US firms should continue to prioritize environmental sustainability efforts, regardless of thinning regulations. US firms must double down on environmental sustainability during the crisis to appease more consumers, employees, investors, and governments and lead the global transition to a zero-carbon economy.

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