Trends Report

Use Three Guidelines To Choose The Right CRM For Your Operations

September 23rd, 2020
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst

Summary

Application development and delivery pros who support CRM operations must navigate a highly fragmented CRM vendor landscape. This landscape contains solutions with sophisticated capabilities that many users can’t use or don’t need, including industry-specific capabilities. No single CRM vendor suite serves all sizes of organizations, industries, or business models. The CRM market is typically divided into four segments: enterprise, midsize, small, and specialty solutions. CRM needs for B2B companies and B2C companies differ. B2B interactions tend to be based on relationships with long-running interactions for considered purchases that can involve multiple stakeholders. B2C interactions are more transactionally focused. Choose between horizontal CRM suites, lightweight industry solutions that support common processes, and highly verticalized solutions that target specific industries. Schedule an inquiry for further help.

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