Trends Report

Geolocation Data Is A Powerful Tool To Fight COVID-19, But Privacy Assurance Must Be In Place

April 21st, 2020
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
Elsa Pikulik, null
Elsa Pikulik

Summary

In the COVID-19 pandemic, governments have been using geolocation data to keep tabs on both infected and healthy citizens. The use of this data leads to privacy concerns such as disclosure to unknown third parties, consumer tracking, identity theft, and threats to personal safety. If you plan on using geolocation data, demand that appropriate precautions be enforced with its use.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.