UK Consumers Keep Calm And Carry On

May 15th, 2020

Michelle Beeson

Summary

We asked UK online adults about their financial situation and spending patterns during the pandemic lockdown; CMOs should read this to understand their concerns and needs. Thanks to COVID-19, 67% of UK online adults are anxious about the economy; 38% are reviewing their spending and financial situation to prepare for the economic impact, post-pandemic. UK consumers are focusing on necessary spending, which now includes in-home on-demand entertainment alongside groceries and household products. During this time, UK consumers want the companies they interact with to give them valuable information about operations/opening hours as well as advice on health, well-being, and their financial situation.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.