Trends Report

Use Values-Based Messaging To Emphasize Community And Ease Anxiety

October 21st, 2020
Jim Nail, null
Jim Nail
David Novitzky, null
David Novitzky
With contributors:
Emily Collins , Chahiti Asarpota

Summary

Amid the uncertainty unleashed by the pandemic, marketers must enrich their brand messaging with empathy and assurance and tune their brand image to reflect consumers’ “new normal.” Values-based messages include emotional appeals about courage and caring, explicit references to the pandemic, and structured programs that support their customers in dealing with the challenges of COVID-19. For more in-depth help with your messaging strategy, set up an inquiry.

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