Forecast Report

Forrester Research Social Media Forecast, 2014 To 2019 (US), Q3 2014 Update

ForecastView Spreadsheet Q3 2014 Update

October 8th, 2014
Jitender Miglani, Principal Forecast Analyst
Jitender Miglani Principal Forecast Analyst

Summary

Forrester expects social media spending in the US to reach $18.7 billion by 2019, up from $8.2 billion in 2014 -- growing at a five-year compound annual growth rate (CAGR) of 17.9%. We have revised our forecast for US social media spending for 2019 upward by 15% from our last update, due to the faster-than-expected advertising revenue growth of US social media companies. This forecast estimates both the number of social media users and the social media spending by the type of device -- desktop and mobile. We have segmented social media spending by spending on in-feed ads versus out-of-feed ads on social networks, agency fees, and technology spending. We have segmented social advertising spending by 12 industries, including financial services, retail, travel, and consumer products. We have broken out spending on agency fees by company size. The forecast provides historical data going back to 2008 as well as a five-year forecast.

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