Forecast Report

Forrester Research Social Media Forecast, 2015 To 2020 (Asia Pacific)

ForecastView Spreadsheet

June 24th, 2015
Vikram Sehgal, VP, International Product
Vikram Sehgal VP, International Product
Jitender Miglani, Principal Forecast Analyst
Jitender Miglani Principal Forecast Analyst

Summary

Total social media advertising spending within the five Asia Pacific (APAC) countries covered in this forecast — Australia, China, India, Japan, and South Korea — is expected to reach $6.7 billion by 2020, up from $2.8 billion in 2015, growing at a five-year compound annual growth rate (CAGR) of 19.3%. This represents a nearly tenfold increase from 2010, when total social media advertising spending in these countries was just $681 million. This report estimates the number of social media users and total social media spending for the five Asia Pacific countries. It also provides an estimate of the number of users accessing social sites through mobile devices and the advertising spend over mobile devices targeting those users. The report provides historical data going back to 2010 and a five-year forecast.

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