Trends Report

Blow Up Your Lead Agency RFP

Marketers Must Adapt Agency Selection For Post-Digital Realities

December 22nd, 2016
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Brigitte Majewski , Stephanie Liu , Laura Glazer

Summary

No relationship has a bigger impact on brand success than that between the brand and its lead agency. Despite that criticality, brands have failed to adjust their lead agency search criteria to post-digital realities. The long-term risk: an expensive investment in a sub-par brand experience that damages brand equity and hinders growth. B2C marketers, read this report to craft an effective lead agency request for proposal (RFP) for the post-digital age.

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