Trends Report

Navigate Trump-Era Uncertainty With The Compass Of Customer Obsession

Respond To New Policy And Regulatory Environments With Customer-Led, Insights-Driven, Fast, And Connected Strategies

June 8th, 2017
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Rick Parrish, Vice President, Research Director
Rick Parrish Vice President, Research Director
Melissa Parrish, null
Melissa Parrish
With contributors:
Frederic Giron , Carrie Johnson , Christopher Mines , Andrew Bartels , Jeffrey Hammond , Rachael Klehm

Summary

US president Donald Trump is heralding or taking actions that will redefine the environment for US-based and global businesses. The administration could fundamentally alter policy, regulations, and treaties in domains like trade and immigration — creating real uncertainty and exacerbating firms' ongoing scramble to become customer-obsessed and fend off digital insurgents. This report provides a macro view of the changing policy domains likely to affect business strategies and identifies actions customer-obsessed firms should take to anticipate and respond to new challenges and opportunities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.