Best Practice Report

CX Strategy Essentials

Create An Actionable CX Strategy That Helps Achieve Business Goals

August 11th, 2021
TJ Keitt, null
TJ Keitt
With contributors:
Judy Weader , Maxie Schmidt , Joana de Quintanilha , Brian Mukasa , Harley Manning , Shayna Neuburg

Summary

The precise definition and composition of a customer experience (CX) strategy has proven elusive for many business leaders. Getting it right is essential, though, as the CX strategy plots how a business will execute on its CX vision, helping it achieve its business goals. This report aims to reduce the confusion around CX strategy creation by explaining the process’s prerequisites, core components, and key considerations.

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