Best Practice Report

Customer Service Shines Through The Crisis

How Top Firms In Asia Pacific Differentiated With Customer Service For Better Customer Experiences

January 19th, 2021
Vasupradha Srinivasan, Principal Analyst
Vasupradha Srinivasan Principal Analyst
Amit Bhatia, null
Amit Bhatia
With contributors:
Ashutosh Sharma , Sukriti Dangi , Bill Nagel

Summary

As businesses coped with a string of crises in 2020, customer service was a crucial part of the response; sometimes, it was the only point of contact for customers in trouble. We interviewed three well-known brands in Asia Pacific (APAC) brands to understand how their customer service leaders stepped up to these challenges. Customer experience (CX) pros should read this report to gain insight into how these brands’ service teams responded to the situation and the results they achieved; CX pros can put these key lessons to work within their own organization.

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