Trends Report

Mastering Emotional Experience Design: Engage A Mix Of Senses

April 13th, 2011
Ron Rogowski, VP, Executive Partner
Ron Rogowski VP, Executive Partner
With contributors:
Vidya Drego , Allison Stone

Summary

The sensory experience is a critical part of engaging users in digital interaction points. Unfortunately, many legacy websites keep users at arm's length with static text, generic imagery, and few interactive features. Firms looking to leave their users with lasting impressions of their brands should follow the third principle of Forrester's Emotional Experience Design framework and build visual, aural, and tactile experiences that recruit a mix of senses.

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