Best Practice Report

Q&A: A Dozen Questions To Answer Before Taking Your Marketing Event Virtual

December 21st, 2020
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Caroline Robertson , Meredith Cain , Jennifer Zhang , Kara Hartig

Summary

Events are an important tactic that B2B marketers use to attract and interact with prospects and customers. But the COVID-19 pandemic completely altered all marketing plans for customer events and conferences. Companies with an event franchise must reevaluate the pros and cons of taking that experience into the virtual world. This report answers 12 questions to help marketing leaders, demand generation, and event managers think through the decision to go virtual and determine how best to deliver a virtual experience that attracts an audience and holds its attention.

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