Best Practice Report

Introducing The Forrester Account-Based Marketing Infrastructure Framework

March 29th, 2018

Summary

Account-based marketing (ABM) requires a solid infrastructure with data and technology as its most critical elements. To build a robust ABM infrastructure, SiriusDecisions recommends a three-phase process that methodically identifies and executes on the correct priorities. An ABM infrastructure supports account selection, targeted planning, the delivery of programs at scale and performance measurement.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.