The shift to a future fit chief privacy officer (CPO) is underway, with CPOs moving from reporting to legal with a compliance charter to reporting directly to the CEO or board of directors. Future fit CPOs can effectively operationalize privacy programs, create stronger business connections, and seize the opportunity to use privacy and data protection to address customer and employee demands. Future fit CPOs must evolve their profile quickly and become adaptive, creative, and resilient to adequately respond to future privacy and data protection challenges and opportunities.