Playbooks

Success isn't driven simply by having the right plan. More often than not, success depends on how well you execute. But complex programs don't happen every day: They are new, complex, and risky. You need playbooks based on best practices to minimize risk and accelerate success.

Imperative Playbooks

Insights, frameworks, and decision tools tailored to your organization's maturity to help you and your teams take on the unavoidable business challenges to customer obsession, minimize risk, and drive growth.

  • The IT Transformation Playbook

    The IT Transformation Playbook

    CIOs and CTOs have a mandate to improve the technology foundations and innovations required to win, serve, and retain customers — what Forrester calls business technology (BT). For most, it will require IT transformation and embarking on a journey to transform the underlying governance, people, and processes required to deliver that transformation. The IT transformation playbook is Forrester's framework for how to complete this journey successfully in an unforgiving market.

  • The Insights-Driven Business Playbook

    The Insights-Driven Business Playbook

    Harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology foundation, restructuring teams, evolving processes, and transforming cultural norms to become an insights-driven business isn't easy. The insights-driven business playbook provides executives leading data, analytics, and insights initiatives Forrester's framework for how to complete this journey successfully.

  • The CX Transformation Playbook

    The CX Transformation Playbook

    A laser-like focus on customer experience (CX) is the best path to business success. Forrester has proven this by analyzing major brands' financial results and showing that they correlate with how customers perceive their interactions with those brands. Few companies have achieved that focus — for most, it will require a journey of deep transformation toward a new mindset and a new way of operating. The CX transformation playbook is Forrester's framework for how to complete this journey successfully.

Playbooks

Insights, frameworks, and decision tools to help you lead change with your important business and technology initiatives.