Maturity Assessment

Assess Your Ability To Achieve Pipeline Momentum In Demand And Account-Based Marketing

July 15th, 2022
Lisa Nakano, null
Lisa Nakano
With contributors:
Maria Alexandrou , Kate Pierpont


The Demand And Account-Based Marketing Assessment is designed to help B2B demand and account-based marketing (ABM) marketers understand their relative maturity in driving pipeline momentum by using a scale of beginner, intermediate, and advanced. The results provide a maturity level for organizations as well as definitions and guidance in five key areas: developing a shared vision for buying groups; sensing, interpreting, and acting on buying signals; using program plays to engage and enable buying groups; optimizing opportunity management; and aligning marketing approaches with sales.

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