Trends Report

2009 Web Site Spending Trends

Shifting Budgets Amid Bullish Optimism

February 26th, 2009
JL
John Lovett
With contributors:
Lauren Jesuitus , David Daniels , Emily Murphy

Summary

Web site decision-makers are largely ignoring economists' warnings of troubling times as more than half are increasing spending on Web sites in 2009. According to 250 executives surveyed, some areas will be affected such as staff reductions and cutbacks to marketing and design efforts, yet overall optimism abounds. Many will rely on measurement technologies (such as analytics) to justify spending and optimize their sites in 2009. A renewed focus on customer centricity is emerging, which will require many Web site operators to shift tactics and embrace change to ride out the recession with customers intact.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.