Save or Share this Report

For B2B Marketing Professionals

2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons

March 2, 2011

Primary author headshot


  • By Peter Burris
  • with Zachary Reiss-Davis,
  • Eric Hsieh

Why Read This Report

B2B marketers continue to stretch the capabilities of social media tools as they find new ways to interactively market to business buyers. Marketers submitted their most successful programs as best practice examples that you can use to advance your own marketing initiatives as they relate to the following areas: Listen to what your customers are saying online using tools like listening platforms; talk to your customers; energize your customers on online communities and forums and with virtual events; support your customers with support forums and discussion groups; enable your customers to spread your ideas; and embrace the ideas of your customers to drive innovation. This report surfaces the B2B winners and finalists from our fourth annual Forrester Groundswell Awards.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Forrester Groundswell Awards Winners Show Amazing Results

  • Focus Your Social Media Efforts On Helping Your Customers Succeed
  • Related Research Documents