Trends Report

2010 North American Credit Card Public Web Site Rankings

Capital One Takes The Top Spot For 2010

November 29th, 2010
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Emmett Higdon , Beth Hoffman

Summary

For the first time, Forrester evaluated the public Web sites of the nine largest North American credit card issuers — American Express, Bank of America, Bank of Montreal, Capital One (US), Chase, CIBC, Citibank (US), Royal Bank of Canada, and TD Canada Trust — using our Web Site User Experience and Functionality Benchmark (WSB) methodology. Capital One took the top spot in this year's ranking, scoring 73 out of 100.

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