Trends Report

2011 B2B IM Plans Require Better Partner Management Portfolio Strategy

Three Smart Ways To Outsource B2B Interactive Marketing

January 25th, 2011
Michael Greene, null
Michael Greene
With contributors:
Emily Riley , James McDavid

Summary

Forty percent of B2B interactive marketers will have larger budgets next year, but many will lack the right teams and partner relationships to execute effectively. In order to make the most of their budgets, B2B interactive marketers need to move beyond narrow channel execution plans and create a multichannel interactive marketing strategy. Then, to execute effectively, marketers must build a portfolio of partners and vendors that offer best-in-brand channel expertise.

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