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2016 Technology Imperatives For US Healthcare Providers

The Age Of The Customer Upends The US Healthcare Tech Agenda

March 15, 2016

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Why Read This Report

Industries ranging from retail and financial services to airlines and consumer products firms have embraced the age of the customer and pivoted their technology agendas accordingly. This shift has only recently started for healthcare providers. To thrive in a newly competitive landscape where consumers are taking a more active role in their own care, healthcare provider CIOs must shift their organizations' technology agendas around four imperatives. To do this, they must also step out of the back office and partner with their chief marketing officers (CMOs) as well as their chief medical officers.

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Table of Contents

  • The Age Of The Customer Is Important To Healthcare Providers, Too
  • The BT Agenda Moves Healthcare Into The Age Of The Customer
  • What It Means

  • Provider CIOs Must Partner With Two Types Of Healthcare CMOs
  • Supplemental Material
  • Related Research Documents

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