Report

2018 Retail Best Practices: Mobile Web

Apply Lessons Learned From Forrester's Retail Wave™: US Mobile Web, Q4 2017
February 2nd, 2018
With Contributors:
Jennifer Wise
and Sam Wolken

Summary

Mobile web is booming: We forecast that US retail sales via smartphone will grow at a compound annual growth rate (CAGR) of 18% over the next five years. Plus, smartphones will impact more than one-third (or more than $1 trillion) of total US retail sales

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