Forecast Report

2021 Online Retail Forecast, Latin America

The Forecast Details Online And Offline Growth For 10 Product Categories Across Six Countries In Latin America

August 2nd, 2021
Sanjeev Kumar, null
Sanjeev Kumar
With contributors:


In 2020, countries in Latin America were among the fastest-growing e-commerce markets in the world. Overall, e-commerce grew by 55% in the region in local currency terms in 2020. Online spending initially skewed toward essential goods, but other categories also did well as the pandemic progressed. The grocery category grew the fastest across countries in the region, a trend we see continuing in 2021. This report outlines how e-commerce in six markets in Latin America evolved through the pandemic in 2020 as well as the outlook for e-commerce through 2025.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.