Summary
Sales planning requires careful reflection, calculation, and coordination to increase the likelihood of a successful year. An absence of discipline during the sales planning process is often the culprit when sales goals are not achieved. The global pandemic and recession of 2020 will continue to have a significant impact on sales results and planning for 2021. In this report, we introduce the Forrester Sales Planning Model, which sales leaders and sales operations can use to develop a comprehensive annual sales plan.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.