Forecast Report

2022 Online Holiday Retail Sales Forecast, US

October 20th, 2022
With contributors:
Fiona Swerdlow , Sucharita Kodali , Taylor Hansen , Rachel Birrell


Forrester expects US online holiday retail sales to grow by 14.6% year over year to reach $230 billion in 2022. During the 2022 holiday season, US consumers will spend one in four holiday retail dollars online. Higher prices will primarily drive holiday retail sales growth during 2022. This report provides a US forecast for total retail sales, online retail sales, and offline retail sales specifically for the 2022 holiday season, with historical data going back to 2010.

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