Benchmark Report

2023 Digital Budget Benchmarks, Europe

Benchmark Your Digital Spend By Industry

January 31st, 2023
With contributors:
Oliwia Berdak , Rachel Kwon , Duncan Dietz , Nicola Shorten , Sam Bartlett

Digital spend benchmarks offer macro-level views of digital transformation initiatives that digital leaders can use as reference points — indicators of how other companies structure their digital spend relative to revenues or by category or function. In this report, we discuss benchmark data across standardized digital metrics for enterprises in Europe, focusing on five industries: banking, consumer durables, diversified financials, insurance, and retail.

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