Benchmark Report

2023 Digital Budget Benchmarks, Global

October 27th, 2023
With contributors:
Oliwia Berdak , William Dahlgren , Hannah Jachim , Demi Starks

Budget benchmarks help digital teams understand their level of investment compared to their peers. Nine in 10 organizations have dedicated budget for digital initiatives. However, in most organizations, multiple people or functions own this budget. Where budget is shared, the CIO office is the most common source of funding, followed by the CFO, CEO, and head of digital. This benchmark report provides digital professionals with valuable data regarding how much organizations are spending on digital initiatives, what they’re spending their budget on, and how that’s changing.

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