Benchmark Report

2023 Digital Budget Benchmarks, Global

 and  four contributors
Oct 27, 2023

Summary

Budget benchmarks help digital teams understand their level of investment compared to their peers. Nine in 10 organizations have dedicated budget for digital initiatives. However, in most organizations, multiple people or functions own this budget. Where budget is shared, the CIO office is the most common source of funding, followed by the CFO, CEO, and head of digital. This benchmark report provides digital professionals with valuable data regarding how much organizations are spending on digital initiatives, what they’re spending their budget on, and how that’s changing.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.