Data Snapshot

2024 Is The Year Of Generative AI Tools’ Impact On Products

Generative AI’s Impact On The Product Development And Management Process Is About To Explode

September 10th, 2024
Tony Plec, Principal Analyst
Tony Plec Principal Analyst
With contributors:
Amy Hayes , Jenna Santos , Alex Schanne , Aidan Doyle , Drew Zalucky

In Forrester’s Product Management Survey, 2024, product management decision-makers clearly indicated that they expect the impact of generative AI (genAI) tools to significantly increase this year: 42% of respondents said that genAI tools will make a significant impact on their team and its business priorities and results in the coming year, compared with just 6% who said that genAI had that level of impact in the past 12 months. The data’s message is clear; Forrester strongly suggests that you start using or expanding your use of these tools now. This is a snapshot of Forrester’s data on the impact of genAI on business results, as reported by product management decision-makers.

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