3D Beyond TV
Identifying Opportunities Beyond The Big Screen
April 4, 2011
Why Read This Report
3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content, but any strategy built only on the promotion of high-end 3D movies and TV will falter: The pipeline of such content is just not big enough. The future of 3D as a technology that consumers embrace therefore depends on other use cases and applications beyond traditional premium video content. Gaming, user-generated video, and the promotion of live "events" (including plays and concerts as well as sports) are among the opportunities we see to attract consumers in the near term.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Best Practice Assessments
- The Future Of 3D May Lie Beyond TV And Movies
Using Facebook As A Content Platform
May 6, 2011 | Nick Thomas
Brief: Publishers Must Invest In First-Party Data Protection
May 18, 2016 | Susan Bidel
What The Post-PC Era Really Means
May 17, 2011 | Sarah Rotman Epps