Skip to main content

Save or Share this Report

For Customer Insights Professionals

A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

February 2, 2009

Primary author headshot


Why Read This Report

In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products consumers see as essential and which they consider a luxury. This report helps consumer market research professionals understand how consumer spending on technology will decline during the recession, and it helps product strategists to find the sweet spots: technologies or services that provide an affordable alternative to more expensive activities.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research