A Consumer Market Researcher's Introduction To Product Strategists' Segmentation Best Practices
March 10, 2009
Why Read This Report
In most companies, the development of a customer segmentation is the responsibility of the market research department. A good segmentation is used by the whole organization and especially guides product managers, developers, and marketers. To increase usage and relevance, market research departments and consumer product strategy professionals should collaborate more closely on segmentation projects. Market researchers will better understand the needs and wants of the organization, and the more relevant segmentation will lead to improved product strategies by creating resonance in both product designs and marketing messages.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
The Global Mainstreaming Of Smartphones
September 15, 2011 | Charles S. Golvin
The Future Of Mobile Is User Context
July 11, 2011 | Julie A. Ask
Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation
June 17, 2011 | Thomas Husson