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For B2C Marketing Professionals

A Consumer Market Researcher's Introduction To Reinventing The Corporate Library

June 27, 2008

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Why Read This Report

Consumer market research professionals have a lot in common with corporate librarians: Both are responsible for putting information in the hands of decision-makers. A new report by Forrester is a must-read for any market researcher struggling to manage his or her syndicated research library or distribute information effectively and cost-effectively.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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