Save or Share this Report

For Customer Experience Professionals

A Customer Success Management Program Is Good For You And Your Clients

How Customer Success Management Supports Both The Buyer's And Seller's Goals

September 20, 2018

Primary author headshot

Authors

Why Read This Report

Increasingly, customer experience (CX) professionals at B2B companies have shown interest in helping their businesses build customer success management (CSM) programs. However, skeptical business leaders will want to know the value of making this investment. This report outlines how customer success benefits both businesses and their clients.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • CSM Programs Ensure All Parties In A Business Relationship Get Value
  • Recommendations

  • Make Your Plan For Selling Customer Success Management
  • Supplemental Material
  • Related Research Documents

Recommended Research