Skip to main content

Save or Share this Report

For B2B Marketing Professionals

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Executive Overview: The B2B Marketing Playbook

March 9, 2020

Primary author headshot


Playbook icon

This is the Executive Overview in The B2B Marketing Playbook For 2021.

Why Read This Playbook

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now in position to rediscover its purpose — to win, serve, and retain customers. It's a new era. We might not be coming out of the dark ages, but we are certainly entering an age of innovation and enlightenment. This playbook provides guidance for B2B professionals who are leading and living the transformation required for this B2B marketing renaissance.

Get Access

You can read this complimentary report by registering with Forrester.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Already A Client?

Log in to read this document.

Recommended Research