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For B2B Marketing Professionals

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Executive Overview: The B2B Marketing Playbook

March 9, 2020

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This is the Executive Overview in The B2B Marketing Playbook For 2020.

Why Read This Playbook

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now in position to rediscover its purpose — to win, serve, and retain customers. It's a new era. We might not be coming out of the dark ages, but we are certainly entering an age of innovation and enlightenment. This playbook provides guidance for B2B professionals who are leading and living the transformation required for this B2B marketing renaissance.

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