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For B2C Marketing Professionals

A Measurement Maturity Framework For Interactive Marketers

December 9, 2011

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  • By Joanna O'Connell
  • with Emily Riley,
  • Ari Osur,
  • Jennifer Wise,
  • Sarah Takvorian

Why Read This Report

Measurement is universally valued by interactive marketers. Approaches and levels of sophistication vary, but nearly everyone recognizes that smart measurement leads to optimized business results over time. This report defines the four primary levels of interactive marketing measurement maturity — using the pillars of culture, organization, data, and technology to define the hallmarks of each stage — and provides both a diagnostic to help interactive marketers self-identify their organization's level of measurement maturity and a framework to help them move from one level to the next.

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Tools And Templates

Best Practice Assessments

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  • Take This Diagnostic To Determine Your Level Of Measurement Maturity