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For B2B Marketing Professionals

A New SMB Market Phoenix Is Rising

Exploiting A Major Recession-Catalyzed Transition In The Small-Business Market

February 23, 2009

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  • By Tim Harmon
  • with Peter Burris,
  • Zachary Reiss-Davis

Why Read This Report

History shows that small and medium-size businesses (SMBs) suffer less and recover faster from recessions than their large enterprise counterparts. This recession will prove to be no different. However, the small businesses that help catalyze the recovery this time around will be started by tech-savvy professionals who start their businesses with technology investments and a Millennial workforce that has grown up on mobile phones and social networks. Technology vendors that tap the emerging tech-savvy small-business market will come out of this recession much faster than those that follow historical patterns of relying mainly on spotty spending by large enterprise customers.

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Table of Contents

  • SMBs Suffer Less And Recover Faster
  • Vendors Wrongly See One SMB Market
  • The Recession Will Spawn A New Small-Business Demographic

  • Gear Up To Mine The New Small-Business Market
  • Related Research Documents