Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

A Rebirth Of Competition In Mobile Connections

Product Strategists Gain Flexibility But Face Increased Complexity

September 20, 2010

Primary author headshot

Authors

Why Read This Report

While the US mobile market is fiercely competitive, unlike the fixed line market, the past decade has seen significant consolidation; today, the top four operators hold five in six subscriptions. But recent spectrum auctions, changes in regulatory policies, new capital expenditures, and morphing business models are triggering a wave of change in the competitive landscape for mobile connections. The next five years will witness an increase in competition as new entrants and incumbents alike seek to capitalize on the next major advance in wireless technology — fourth-generation networks. Those building products that integrate connectivity will have more partner, technology, and business model options than in the past. But product strategists must develop a thorough and complete use model in order to ensure that these connections deliver to the bottom line.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Competition In The US Mobile Market Has Concentrated
  • New Competitive Forces Are Gathering
  • Product Strategists Have More Connection Flexibility — And Complexity
  • WHAT IT MEANS

  • Next-Generation Networks Do Not Spell Death For Others
  • ALTERNATIVE VIEW

  • Network Expansion Costs Trigger More Consolidation
  • Supplemental Material
  • Related Research Documents

Recommended Research