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For B2C Marketing Professionals

A Rebirth Of Competition In Mobile Connections

Product Strategists Gain Flexibility But Face Increased Complexity

September 20, 2010

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Why Read This Report

While the US mobile market is fiercely competitive, unlike the fixed line market, the past decade has seen significant consolidation; today, the top four operators hold five in six subscriptions. But recent spectrum auctions, changes in regulatory policies, new capital expenditures, and morphing business models are triggering a wave of change in the competitive landscape for mobile connections. The next five years will witness an increase in competition as new entrants and incumbents alike seek to capitalize on the next major advance in wireless technology — fourth-generation networks. Those building products that integrate connectivity will have more partner, technology, and business model options than in the past. But product strategists must develop a thorough and complete use model in order to ensure that these connections deliver to the bottom line.

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Table of Contents

  • Competition In The US Mobile Market Has Concentrated
  • New Competitive Forces Are Gathering
  • Product Strategists Have More Connection Flexibility — And Complexity

  • Next-Generation Networks Do Not Spell Death For Others
  • alternative view

  • Network Expansion Costs Trigger More Consolidation
  • Supplemental Material