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For Customer Experience Professionals

A Rosetta Stone For Translating CX Priorities Into Digital Realities

The Four A's For Ensuring That Customer Experience And Tech Management Teams Speak The Same Language

April 26, 2016

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Why Read This Report

Customer experience (CX) professionals know that their businesses need digital experiences to thrive in the post-PC world. The challenge, though, is turning business demands for capabilities like omnichannel delivery or personalization into project plans that technology management professionals can execute. This report provides a framework — a Rosetta stone — to help CX pros translate their CX needs into a list of priorities and tasks that tech management teams can understand, support, and deliver.

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Table of Contents

  • Your Technologists Don't Hear "Digital" The Same Way That You Do
  • CX Pros Need A Rosetta Stone To Translate Desires Into Actions
  • What It Means

  • Tomorrow's Leaders Will Possess As Much Tech As Business Skill
  • Supplemental Material
  • Related Research Documents

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