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For Customer Experience Professionals

A Rosetta Stone For Translating CX Priorities Into Digital Realities

The Four A's For Ensuring That Customer Experience And Tech Management Teams Speak The Same Language

April 26, 2016


Why Read This Report

Customer experience (CX) professionals know that their businesses need digital experiences to thrive in the post-PC world. The challenge, though, is turning business demands for capabilities like omnichannel delivery or personalization into project plans that technology management professionals can execute. This report provides a framework — a Rosetta stone — to help CX pros translate their CX needs into a list of priorities and tasks that tech management teams can understand, support, and deliver.

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Table of Contents

  • Your Technologists Don't Hear "Digital" The Same Way That You Do
  • CX Pros Need A Rosetta Stone To Translate Desires Into Actions
  • What It Means

  • Tomorrow's Leaders Will Possess As Much Tech As Business Skill
  • Supplemental Material
  • Related Research Documents

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