Report

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Executive Overview: The B2B Marketing Playbook
March 9th, 2020
With Contributors:
Miriam ElKorchi
and Rachel Birrell

Summary

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now in position to rediscover its purpose — to win, serve, and

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