Best Practice Report

AR Cost Management In A Downturn

Short- And Long-Term Strategies For Dealing With Budget Pressures

May 5th, 2008
MA
Merv Adrian
With contributors:
Kevin Lucas , Bradford Holmes , Robert Muhlhausen

Summary

Top analyst relations (AR) professionals are in control of their budget, manage that spending to achieve committed objectives, and are prepared to defend and document costs accordingly. In a period of economic uncertainty, such preparation is essential to preserving AR services when executive management demands across-the-board cost cuts. Even AR teams that have yet to master their budget planning and defense can cut costs wisely by combining short-term, straightforward efficiencies with longer-term, more strategic adjustments — including reassigning certain expenses to the budgets of other stakeholders in marketing, sales, and events.

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