Trends Report

Accelerate Digital Transformation By Improving Employee Engagement

July 24th, 2018
Diane Deng, Senior Consultant
Diane Deng Senior Consultant
Michael Barnes, null
Michael Barnes
With contributors:
Frederic Giron , Samuel Stern , Sukriti Dangi , Bill Nagel

Summary

To ensure the success of your firm's digital transformation initiatives, don't overlook a key success factor: engaged employees. Firms everywhere are rushing to improve the customer experience (CX) as part of broader digital initiatives, but many underestimate the importance of the employee experience (EX) in general and employee engagement in particular. Consciously or not, checked-out employees will resist change. This report guides CX pros on how to better support their firms' digital transformation initiatives and preempt disengagement by improving EX.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.