Advanced Search

Save or Share this Report

For B2B Marketing Professionals

Account-Based Marketing Brings Marketing And Sales Into The Same Orbit

Collaboration, Discipline, And A Science-Based Approach Lead To Success

September 21, 2016

Authors

Why Read This Brief

B2B marketers who launch and sustain formal account-based marketing (ABM) programs can help grow revenue, strengthen connections between marketing and sales, and enhance interactions with customers and prospects. Successful ABM programs require charismatic marketing leadership, trust between marketing and sales colleagues, and above all, openness to new methods and approaches. This report looks at ways to operationalize ABM collaboration to maximize the impact of the initiative for the business.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Also in Collection: Account-Based Marketing

Table of Contents

  • ABM Extends Marketing's Impact Into Sales' Space
  • It's Now Time To Operationalize ABM

  • Recommendations

  • Turn ABM Into A Joint Sales And Marketing Mission
  • Supplemental Material
  • Related Research Documents

Recommended Research

©, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.